Black Friday: How to send commercial communications that comply with the GDPR

In the context of a globalised society with the constant expansion of the telecommunication networks, especially the internet, online purchases are becoming increasingly more common.

However, not everything is acceptable. In terms of data protection, it is especially relevant for companies that conduct online advertising to take into account the obligations arising from both the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).